“Follow Me” by Jarrod Brooks

The Medium is the Message

This piece of writing is not a book; it is not a short story. It is not a novelette or an essay. It is an experience in the world of modern marketing.

All seen through the eyes and thoughts of an expert who thinks, talks, breathes and sleeps marketing. And despite his perfect command of the genre, he is also a feeling, thinking human being, a condition that glimmers through the dross at rare intervals.

I don’t happen to be an expert at marketing, but I see enough of the jargon on social media to know that this writer has it down pat. Sometimes it’s like reading a poem in a slightly foreign language, that you can sort of follow because the words sound familiar.

It is a literary experience of the marketing world. More than that I cannot say, because you have to experience it for yourself. I can’t give this piece of work anything less than five stars, because it’s exactly what it is supposed to be. Whatever that is.

But of course, Jarrod Brooks already knew that, because he’s done the marketing studies.

For once, a new genre of writing that hits the nail on the head. Marshall McLuhan would be delighted. Only 11K words. Don’t miss it.

5 out of 5 stars (5 / 5)


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